Amplify wins QSR Magazine award for applied technology.
July 2010 – Amplify and Jack In the Box are recognized in the 2010 QSR Magazine Applied Technology Awards for restaurant innovators.
Excerpt from the QSR Magazine article:
Jack In The Box’s Local Restaurant Marketing Toolkit
The online Local Restaurant Marketing (LRM) Toolkit offers Jack in the Box operators swift access to promotional materials and marketing advice.
A team effort between Jack In The Box, franchisees, and Dedica Group, the LRM website includes information on building sales, competitive intrusion restaurant reimaging, community involvement, and the Jack In The Box style guide, which allows operators to print stationary, business cards and banners.
See full the article.