Jack in the Box was invited to give a presentation to the Restaurant Leadership Conference on their experiences with Amplify. The talk, titled, “Case Study: Developing an Award-Winning Local Restaurant Marketing Website for Franchisees”, was a breakout discussions that took place on Tuesday, March 29, 2011.
The talk was hosted by:
Director, Regional Marketing, Jack in the Box Inc
Christine Willis joined Jack in the Box in May 2002 and has been the Director of Regional Marketing since July 2007. In her role, she leads the development of local marketing and media priorities for the brand. An online local marketing tool she assisted in developing was recognized by QSR Magazine for an Applied Technology Award in July 2010. Prior to Jack in the Box, she was with Sodexho Services as Regional Marketing Director for their contract food services division. She holds a B.A. from University of West Florida and M.B.A. from Arizona State University.